Is Acura Part of Honda?

Acura was founded in 1986 as the luxury vehicle division of Honda Motor Co., Ltd. Despite being a separate division, Acura is ultimately owned by Honda Motor Co., Ltd. Shared Platforms: Many Acura models are built on the same platforms as Honda models, such as the V6-powered TLX and the MDX SUV, which shares its platform with the Honda Pilot.

Is Acura Part of Honda? A Detailed Explanation

As a car enthusiast, you might have wondered about the relationship between Acura and Honda. Are they two separate companies or just different brands of the same parent company? Let's dive into the history and facts to clarify this question.

H2: History of Acura

Acura was founded in 1986 as the luxury vehicle division of Honda Motor Co., Ltd. The company's name "Acura" is derived from the Latin word "acurare," meaning "to care." Initially, Acura was established to compete with other luxury brands like Lexus, Infiniti, and BMW in the high-end market.

Honda's decision to create Acura was a strategic move to expand its presence in the luxury segment, which was growing rapidly in the 1980s. The first Acura model, the Legend, was launched in 1986, followed by the Integra in 1987. Since then, Acura has continued to grow and expand its lineup, introducing new models like the TLX, MDX, and NSX.

H3: Relationship Between Acura and Honda

Despite being a separate division, Acura is ultimately owned by Honda Motor Co., Ltd. Here are some key points that demonstrate the close relationship between the two companies:

1. Shared Parentage: Both Acura and Honda are subsidiaries of Honda Motor Co., Ltd., a Japanese multinational corporation.
2. Shared Resources: Acura benefits from Honda's global resources, including engineering, manufacturing, and research capabilities.
3. Shared Platforms: Many Acura models are built on the same platforms as Honda models, such as the V6-powered TLX and the MDX SUV, which shares its platform with the Honda Pilot.
4. Shared Engine Technology: Acura's engines are often modified versions of Honda engines, such as the 3.5L V6 used in the TLX and NSX.
5. Marketing and Distribution: Acura vehicles are sold through a network of Honda dealerships, with the company's marketing and distribution efforts closely coordinated with Honda.

Despite these close links, Acura maintains a distinct identity and target market. While Honda focuses on a broad range of vehicles, from economy cars to SUVs, Acura targets a more premium audience, emphasizing luxury, performance, and exclusivity.

Conclusion

In conclusion, while Acura is a separate brand within the Honda family, it is ultimately owned and supported by Honda Motor Co., Ltd. The two companies share resources, platforms, and technologies, but Acura has carved out its own niche in the luxury market. If you're in the market for a high-end vehicle, Acura offers a unique blend of Honda's reliability and Acura's luxury credentials. Whether you're an existing Honda owner or just trying out a new brand, Acura is definitely worth considering.

Additional Resources

For more information on Acura and Honda, check out the following resources:

• Acura Website: www.acura.com
• Honda Website: www.honda.com
• Car and Driver: "Acura is a Luxury Division of Honda" - www.caranddriver.com
• The Drive: "What's the Difference Between Acura and Honda?" - www.thedrive.com

Please note that this content is intended for informative purposes only and does not constitute as an endorsement or recommendation from the author or any other party.

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