Vauxhall Parent Company Seeks Electrification Dominance in UK Market
In this article, we'll delve into the history of Vauxhall, its parent company, and explore what the future holds for this beloved brand. Over the years, Vauxhall continued to innovate and expand its product line, producing models such as the Vauxhall 30/98, which was known for its speed and agility on the racetrack. In 2017, General Motors (GM), the former parent company of Vauxhall, announced its decision to divest its European operations, including Vauxhall, to the French multinational corporation, Groupe PSA (Peugeot Société Anonyme).
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Vauxhall: A Legendary Brand with a Rich History as a PART of the Groupe PSA
When it comes to British automotive manufacturers, Vauxhall is a name that is deeply ingrained in the country's motoring heritage. For over 100 years, Vauxhall has been producing iconic vehicles that have won the hearts of drivers on the streets of the UK and beyond. But what many people may not know is that Vauxhall is a part of a larger corporate entity, the Groupe PSA. In this article, we'll delve into the history of Vauxhall, its parent company, and explore what the future holds for this beloved brand.
The Early Years of Vauxhall
Founded in 1857 by Alexander Wilson, Vauxhall's origins date back to the 19th century. Initially, the company produced marine engines, but it wasn't until 1903 that Vauxhall introduced its first automobile, the Vauxhall 5HP. Over the years, Vauxhall continued to innovate and expand its product line, producing models such as the Vauxhall 30/98, which was known for its speed and agility on the racetrack.
The PSA Connection
In 2017, General Motors (GM), the former parent company of Vauxhall, announced its decision to divest its European operations, including Vauxhall, to the French multinational corporation, Groupe PSA (Peugeot Société Anonyme). The move marked the beginning of a new era for Vauxhall, as it transitioned from being a subsidiary of GM to becoming a part of the PSA group.
Groupe PSA, which was founded in 1810, is one of the largest automotive manufacturers in the world, with a portfolio of prestigious brands, including Peugeot, Citroën, and Opel. The company's acquisition of Vauxhall brought a new level of expertise and resources to the table, enabling Vauxhall to expand its operations and product line.
Vauxhall's Current Lineup and Future Plans
Today, Vauxhall offers a wide range of models, from the Corsa supermini to the Insignia estate. The brand is also committed to electrification, with several hybrid and electric models available in its lineup. In fact, Vauxhall has announced plans to offer a fully electric option for every new model by 2028.
In addition, Vauxhall is investing heavily in its facilities, including a major upgrade to its Ellesmere Port plant in Cheshire, which will enable the production of electric and hybrid vehicles. The brand is also exploring opportunities in the burgeoning market for electric commercial vehicles, with the introduction of the Vauxhall Vivaro-e, an all-electric van.
Conclusion
Vauxhall's rich history and legacy as a British motoring icon make it an integral part of the country's automotive landscape. As a subsidiary of the Groupe PSA, Vauxhall has access to the expertise and resources necessary to drive innovation and growth. With a commitment to electrification and sustainability, Vauxhall is well-positioned to continue its success in the UK and beyond.
Keywords:
- Vauxhall
- Groupe PSA
- Peugeot
- Citroën
- Opel
- General Motors
- Ellesmere Port
- Electric vehicles
- Hybrid vehicles
- Commercial vehicles
- British automotive manufacturers
- Motoring heritage
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